Monday, July 7, 2008

It's sugar, fer cryin' out loud

So I bought some soy milk to try with my cereal, because I’m lactose intolerant. The carton for Silk soymilk is all about being green, environmental, and organic. It hits all the right eco buttons: it’s USDA certified organic, and the carton proudly informs me that “this soymilk is made from soybeans that were not genetically engineered.”

Well whoop de do.

I would be inclined to buy the least organic, most genetically engineered soymilk out there as long as it tasted tolerable and didn’t cost twice as much as dairy milk.

What really gets me scratching my head, though, is on the list of all-natural ingredients we get “organic evaporated cane juice.”

Well. Turns out I use evaporated cane juice every day: I put a dash in my tomato sauce to make it tangy, I sprinkle it on my strawberries, I caramelized it with my sweet potatoes, because, wait for it, evaporated cane juice is sugar.

When we have to use euphemisms to make our organic health food pass for organic and healthy, doesn’t it seem that it’s time to admit it’s a scam?

1 comment:

Reenie's World said...

This made me laugh! If it sounds gourmet it must be.

Have you tried rice milk? The plain one is rather tasteless, but the vanilla one tastes pretty good. I don't remember the cost compared to soy milk.